Despite being more connected than ever before, our devices are making us increasingly disconnected, especially during dinner time.
We wanted to encourage families to turn tech off and come together around the dinner table to enjoy a tech-free meal.
So we created the Dolmio Pepper Hacker. The pepper cracker that turns tech off and family dinnertimes on.
The Pepper Hacker features hidden custom software that mimics the household WiFi network. This tricks smart devices within the home to disconnect from the WiFi network and connect to the Pepper Hacker’s in-built WiFi chip, blocking all outgoing data.
In 2014, we built a few and used them in a social experiment which we captured on camera and created an online video that to date has been watched over 100 million times and was the 3rd Most Watched Ad of 2015 on YouTube.
In 2016 we went into mass production making thousands of Pepper Hackers which we gave away via an on-pack promotion. A campaign microsite detailed the technology and enabled people to enter the promotion. And an online film, ‘The Look Up Experiment’, watched by millions, helped spread the word.
Covert packaging to avoid nosey eyes.
