ENCOURAGING A NATION TO MAKE DINNERTIME MATTER.
We live in a world where people are increasingly seeing food as fuel, rather than an opportunity to connect. So, we created the platform ‘Make Dinnertime Matter’ to remind Aussies of the importance of spending time together over dinner.
In 12 weeks, the film, that kicked off the project, was viewed organically over 108 million times and shared over 1.4 million times.
“WILL BRING EVERY PARENT TO TEARS”
Creatives: Chris Pearce, Sarah Paris, Paul Nagy, Luke Hawkins, Simon Gibson, Dan White
Role: CD
Director: Glue Society
Agency: Ogilvy, Sydney