While the Hyundia is known for its cheap and reliable cars, it’s also a world leader in electric vehicle tech - a story that needs to be told.
This spot reimagines the founder’s story, inspiring Australians to change the world simply by trying.
I wasn’t involved in the production of this job, but I helped my friends at Innocean with the script and brand campaign development.
Creatives: Wez Hawes, Damo Porter, Wassim Kanaan, Luke Hawkins
Role: Writer
Director: Michael Spiccia
Agency: Innocean Sydney
