TURNING SOME OF THE BIGGEST BRANDS HOME ADDRESSES INTO DONATION PORTALS FOR THOSE WITHOUT A HOME ADDRESS OF THEIR OWN.
Every night in Australia, around 44,000 young people have no home address. It’s the worst it has ever been.
World Homeless Day 2020, we partnered with some of Australia's biggest brands who gave up their website home addresses to raise awareness and funds for those without a home address.
In just 24 hours the campaign raised over $220,000 for not-for-profit Whitelion, helping highly vulnerable, at-risk youth find shelter.
Brands around the country used a simple line of code, turning their websites into donation portals.
Creaties: Simon Dalla Pozza, Lewis Aramayo, Gavin McLeod, Luke Hawkins
Role: CD
Agency: Ogilvy, Sydney