Hungry Jacks (Australia’s Burger King) wanted to keep food real, so we called BS on food fads by creating an action film that celebrated big, beefy burgers.
I co-wrote the creative platform, line and a version of this launch spot before leaving Clemenger, so it was great to see it live. Big credit goes to the creatives Willy Maitland, Zander Williment and the Clems gang who bought the idea to life in such an epic way.
The spot got lots love on the Gruen Transfer TV show.