WRIGLEYS EXTRA | SUPPORT ACTS
Extra went from gum brand to music promotors by transforming pre-rolls into a talent show for upcoming Aussie musicians.
Online Content / Digital / Brand Activation / Promotion / OOH
I creative directed this before leaving Clems, so played no role in the production, but I always hoped it would see the light of day.
Full credit for the idea and execution goes to Willy Maitland, Zander Willament and the team at BBDO.
